New India CEO at PrimaDollar
Tim Nicolle
Announcement
We are pleased to announce that Swati Babel has been appointed as the CEO, PrimaDollar India.
With fifteen years’ experience in Indian financial and capital markets, Swati has worked with us for three years and formally joined PrimaDollar in May 2019. An MBA graduate in Marketing and Finance, Swati has worked with some of the Govt of India backed financial institutions in India like IFCI Factors Limited, SBI Global Factors Limited. She has also worked on a senior Pan India role with leading investment banking firms and moved on to start her own venture BridgeGap Financial Services. Bridge handled a wide variety of conventional & non-conventional financial products for mid & large corporates across the Indian market.
India remains a most important market for PrimaDollar. We have invested significant amounts of time to adjust our supply chain trade finance platform to match Indian regulatory and commercial realities. In the recent few weeks, this investment has started to pay off – with significant traction from some of India’s largest importers. It is very clear that there are significant frictional and financial costs in the way that Indian imports are supported by finance which our platform can solve – resulting in large savings of time and money. All of this feeds quickly through into the bottom line, improving India’s competitiveness internationally and reducing prices in the domestic markets.
Swati’s appointment reflects our growing confidence in the Indian market, and our increasing investment of time and resources in supporting the Indian corporate and banking sectors.
The announcement has attracted significant press coverage, amongst others:
Read more about Supply Chain Trade Finance here, and how our fintech platform delivers trade finance quicker, cheaper and more simply than alternatives.
Bangaluru January 29th 2021
